Talk about the ultimate facepalm moment.
First, Anheuser-Busch is silent for an inordinate period of time after helping transform an obvious opportunist, Dylan Mulvaney, into millionaire through its ill-conceived, pro-transgender (i.e., anti-women) advertisements.
Second, Anheuser-Busch CEO Brendan Whitworth issued a pitiable apology that did little to inspire confidence in the company in the future.
“We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere. We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer,” Whitworth sniveled.
“We never intended to be part of a discussion that divides people.”
Spare us all!
In fact, to be really fair, Whitworth is almost correct … as that advertisement went a step beyond dividing people; it aimed towards erasing women entirely.
So, well done, Whitworth.
Of course, this statement was issued after the company lost a reported $6B in its market valuation in the wake of the beer company’s transgender scandal, making the insincerity all the more obvious.
Now, the company apparently thinks that putting up some so-called traditional American advertisement is all it needs to do to recuperate billions in rightful losses.
“As the ad plays, the Clydesdale horse passes by some of the most famous American landmarks, showcasing the New York City skyline, the Lincoln Memorial in Washington D.C., small towns, and farmland. At one point, the ad showcases two people raising an American flag as one places her hand over her heart,” Fox News reported.
What a change from brazenly promoting a transgender influencer.
In fact, it’s so obviously on the nose that it is not at all persuasive.
“This is a story bigger than beer … This is the story of the American spirit,” the commercial boomed, “brewed for those who found opportunity in challenge and hope in tomorrow.”
Right. Whatever, Budweiser. Get a life.
Needless to say, numerous conservatives remain unconvinced.
Angela McArdle, who serves as the chair of the Libertarian Party, laughed right through the obvious attempt to rectify a huge error.
“Lol, hard pivot huh?” McArdle chortled.
Radio host Dan O’Donnell took a crack at the obvious used of Clydesdales with a sly remark.
“Is the horse trans now?” O’Donnell quipped.
However, Brandon Morse, who serves as the senior editor of Red State, offered the most searing commentary of all.
“I’m not sure a lineup of B-roll footage and some guy throwing middle-America buzzwords at us will win us back, and frankly, bringing 9/11 into this is kind of insulting,” Morse drawled.
About as insulting as the CEO’s non-apology.
Author: Ofelia Thornton