Clearly, woke executives have underestimated the impact of consumer backlash against Bud Light, which has persisted months after the company’s ill-formed decision to promote men as women.
And no one knows this more clearly than Marcel Marcondes, a former Bud Light executive and current marketing executive who is rather amused by the poor direction the company has taken since his departure.
While accepting the “Creative Marketer of the Year” award at Cannes Lions, the former Bud Light exec took a moment to shred the company’s sheer ineptitude.
“In times like this, when things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers first of all to be very humble … That’s what we’re doing, being very humble, and really reminding ourselves of what we should do best every day, which is to really understand our consumers,” Marcondes brayed.
In other words, Marcondes called out the woke for being insanely arrogant to think that most of the population would embrace the dismissal of women.
“Which is to really celebrate and appreciate every consumer that loves our brands – but in a way that can make them be together, not apart,” Marcondes continued.
Way to call out the woke for what they really do: dividing, rather than uniting.
A truly sad situation across the board, especially when geopolitical pressure more than warrant the importance of Americans being more united than ever.
“It’s tough to see the controversial and divisive debates that have been happening in the US in the last couple of weeks involving lots of brands and companies, including and especially Bud Light … It’s tough exactly because what we do is all about bringing people together. That’s what Bud Light stands for – it exists to make beer easy to drink and easy to enjoy,” Marcondes added pointedly.
Hard to enjoy beer from a company that hates women.
Fortunately, consumers are hardly ready to forgive Bud Light of its enormous transgressions.
As detailed by The Blaze, Bud Light recently unveiled a quirky advertisement in a lame attempt to win back customers.
Emphasis on lame, as evidenced from disgusted social media responses.
“None of this is funny until & unless you apologize for using Dylan Mulvaney – a man pretending to be a woman – as your spokesperson. It’s insulting that you think an ad about summer will make us forget our principles. The boycott continues,” Liz Wheeler remarked coolly.
And may the boycott continue indefinitely until companies finally stop jumping every time Marxist activists scream.
“Denounce gender ideology or conservatives will never buy your beer again,” another user added pointedly.
Such a denunciation may be the only move the company could make to win its deeply demoralized customers back.
Author: Jane Jones